Notwithstanding the developing pattern toward computerized banking, almost half (47%) of banking clients actually favor conventional techniques. The 2024 PwC Ghana Banking Survey Report states that this is the case. However, 53% of customers now prefer digital banking and use smartphones, laptops, and tablets to conduct business. Bank mobile apps are the most popular digital channels, according to the survey, with 64% of respondents choosing them over USSD (16%) and web/Internet banking (16%). According to the survey, which focuses on customer banking experiences, almost two-thirds (64%) of customers believe that short wait times in branches significantly improve their banking experience.
Additionally, 60% of surveyed customers prefer to spend ten minutes or less in a branch to complete their transactions.
Additionally, 60% of surveyed customers prefer to spend ten minutes or less in a branch to complete their transactions.
WhatsApp stands out as the preferred social media platform for customer interactions, with 42% of bank customers using it as their main communication channel.
In comparison, 11.2% of customers prefer Facebook, followed by YouTube (8.1%), LinkedIn (7.7%), and Instagram (6.9%).
